Brown-Forman puts whiskey in Whiskey Row

Posted by on Sep 25, 2014 in Media | No Comments

The long-rumored whiskey tourism project at the heart of downtown Louisville’s historic Whiskey Row block is a rumor no more.

Tax incentives for Brown-Forman Corp.’s planned Old Forester Distillery and visitors center in the 100 block of West Main Street received approval Thursday from the Kentucky Economic Development Finance Authority.

The $30 million project by the Louisville-based maker of Woodford Reserve and Jack Daniel’s received approval for up to $1.3 million in incentives and could provide up to 20 jobs.

Old Forester, the brainchild of Brown-Forman founder George Garvin Brown, is the company’s original brand and America’s first bottled bourbon.

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